{
  "site": {
    "name": "RTV Produkcija",
    "url": "https://rtvprodukcija.hr",
    "type": "business website",
    "industry": "event technical production and AV equipment rental",
    "description": "RTV Produkcija is a Croatia-based event production company focused on professional audio, lighting and video solutions for live events. The website presents the company as a technical production partner for concerts, conferences, presentations, public events and large-scale productions."
  },
  "languages": [
    "hr",
    "en"
  ],
  "location": {
    "base_city": "Split",
    "country": "Croatia",
    "service_area": "Split and all of Croatia"
  },
  "business_profile": {
    "core_positioning": "A reliable AV and technical production partner that handles sound, lighting and video execution for events.",
    "main_priorities": [
      "audio equipment rental",
      "lighting equipment rental",
      "video equipment rental",
      "complete technical production for events",
      "concert and stage production",
      "event execution without technical issues"
    ],
    "secondary_focus": [
      "distribution and partner network for AV equipment"
    ],
    "experience_note": "The website presents the company as having around 10 years of experience in audio, lighting and video systems."
  },
  "services": {
    "primary": [
      {
        "id": "sound",
        "name": "Professional sound systems",
        "summary": "Sound systems for concerts, festivals, conferences, private events and public programs, configured for clear speech, strong coverage and stable signal."
      },
      {
        "id": "lighting",
        "name": "Professional lighting systems",
        "summary": "Stage and event lighting designed around the event format, scene and atmosphere, with programmed control and dynamic effects."
      },
      {
        "id": "video",
        "name": "Professional video systems",
        "summary": "Video systems for presentations, conferences and large events, including projectors, screens and LED walls for clear and stable visual delivery."
      }
    ],
    "production_capabilities": [
      "main stage technical production",
      "concert sound reinforcement",
      "stage lighting design and programming",
      "LED screens and large-format visuals",
      "projectors and projection surfaces",
      "stage and truss structures",
      "DJ equipment",
      "show operation and live technical coordination"
    ]
  },
  "workflow": {
    "summary": "The company emphasizes a structured creative-technical workflow rather than improvisation.",
    "steps": [
      "needs analysis and consultation",
      "design and 3D previsualization",
      "technical preparation and system configuration",
      "on-site installation and calibration",
      "live show operation",
      "post-event teardown, review and support"
    ]
  },
  "equipment_overview": [
    "event lighting",
    "audio equipment",
    "LED screens",
    "stages and support structures",
    "DJ equipment"
  ],
  "use_cases": [
    "concerts",
    "festivals",
    "conferences",
    "presentations",
    "corporate events",
    "gala dinners",
    "city programs",
    "advent events",
    "private events"
  ],
  "projects": {
    "summary": "The projects section is a proof-of-work portfolio showing real event executions with audio, lighting, LED and stage production.",
    "examples": [
      "New Year 2026 main stage production",
      "Spiritual Music live program",
      "Vanna concert",
      "Pavel concert",
      "Miroslav Skoro concert",
      "Nista Kontra Splita city program",
      "Mateo Dikic & Blue Eyes live performance",
      "Stjepan Radic concert",
      "Magazin concert"
    ],
    "common_project_themes": [
      "concert technical production",
      "outdoor stage execution",
      "LED screen integration",
      "sound and lighting for large audiences",
      "advent and city event production"
    ]
  },
  "distribution": {
    "importance": "secondary",
    "summary": "The distribution page exists, but it is not the main conversion focus of the website. It presents RTV Produkcija as a connector between brands, technology and execution through a trusted partner network."
  },
  "blog": {
    "purpose": "supporting content",
    "summary": "The blog covers audio, lighting and video production topics for events, including advice, technical solutions and industry insights."
  },
  "contact": {
    "purpose": "lead generation",
    "primary_cta": "Send an inquiry and provide event details.",
    "contact_methods": [
      "contact form",
      "email",
      "phone",
      "WhatsApp"
    ],
    "sales_message": "The website encourages visitors to send event details in order to receive a technical recommendation and quote tailored to real production needs."
  },
  "important_pages": [
    {
      "page": "home",
      "role": "main business overview and conversion entry point"
    },
    {
      "page": "rental",
      "role": "detailed overview of rentable audio, lighting and video equipment"
    },
    {
      "page": "projects",
      "role": "portfolio and real-world proof of technical production work"
    },
    {
      "page": "services",
      "role": "explains the company workflow and how productions are executed"
    },
    {
      "page": "contact",
      "role": "primary inquiry and quote request page"
    },
    {
      "page": "distribution",
      "role": "secondary page about AV partners and distribution"
    },
    {
      "page": "blog",
      "role": "supporting educational and SEO content"
    }
  ],
  "ai_guidance": {
    "what_this_website_is": [
      "an AV production company website",
      "an event technical production provider",
      "a rental and project portfolio website for sound, lighting and video systems"
    ],
    "what_to_emphasize": [
      "rental",
      "technical production",
      "concerts and events",
      "audio, lighting and video expertise",
      "projects and references"
    ],
    "what_not_to_overemphasize": [
      "distribution"
    ]
  }
}